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Home > How we’re selling homes in these different times

How we’re selling homes in these different times

May 27, 2020 by iserkes Leave a Comment

Negotiations continue by phone, video conference and email, so we’re still selling … took on a new client just a few days ago … and closing on a beautiful home early next week. It looks like our traditional spring market will shift to the summer.

We follow important protocols before any buyer visits –  making sure they first look at photos and online tours and review property and coronavirus disclosures in detail. No open houses for now – showings are only to only 2 people (plus agent) at a time, disinfecting keys and door handles, etc.

Rather than strategical pricing (listing at a low price to get lots of viewings and offers), we’re positioning list prices closer to the expected sales price.

Many homes are now at a “transparent price” – a price the seller has said they’d find acceptable.  It doesn’t mean the seller will necessarily accept the “first offer at this price” since sellers can still set an offer date, receive multiple offers and sell for a higher price,

Sometimes the list price is a called “floor price” – think of it as an auction reserve price, and usually, the seller wants or expects more

Current procedures are very similar to the process we used over two dozen years ago with our very first internet buyer … though with immensely better tools – photos and video, digital signing, etc.

Ira

PS

Buyers still make offers contingent upon seeing and approving the property. One buyer asked her friend check out a home with us, wrote an offer which was accepted, and then flew out to see it. I met her at North Berkeley BART (we recognized each other from our Skype call), had coffee at Espresso Roma on Hopkins  and then saw the house – she loved it. After dinner with friends, she flew home later that evening.

The rest of the story … from, and to … Sydney, Australia on the same day!

The Interweb is an amazing place.

Filed Under: Berkeley & East Bay Real Estate

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Ira & Carol Serkes
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      Berkeley Real Estate
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      (510) 684-3334 Cell
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