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Berkeley Homes

Ira & Carol Serkes
Pacific Union RE
Berkeley, CA USA
800-887-6668
510-526-6668

ira@berkeleyhomes.com

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Open House
We expose your home to the market through brokers’ and public open houses. Our advertising has direct links to our web site, so buyers see how wonderful your home is from our photos ... and go out of their way to visit!

Marketing Your Home To Realtors
The secret to exposing your home to as many buyers as possible is to promote your home to Realtors!

Because of the extensive promotion we do to other agents, our open homes are typically visited by 75 to 125 different Realtors during our Broker's Open Houses! This is so critical, we've set up an entire page to show you what we'll do for you!

Marketing Your Home To The Community
We attach a brochure box to your For Sale sign filled with full color flyers to invite neighbors to your Sunday Open House.

We Make Sure Buyers Know About The Sunday Open House
Some agents simply put an "Open Sunday" sign rider on their for sale sign and place an ad in the paper. We take open house promotion to the next level! It costs us more, but you're worth it! Here's just some of the ways we'll promote the Open House date and time:

  • MLS Database - we put the date and time right into the MLS remarks;

  • Broker's Tour - every Realtor attending our tour receives a flyer with the information;

  • The MLS remarks show up on every MLS Search offered by local real estate companies;

  • Our open houses are promoted on both realtor.com and remax.com;

  • We advertise the date and time in our newspaper advertising, and make sure that the information is also available on the San Francisco Chronicle Web Site. It's amazing, but some realtors tell the newspaper not to advertise their open houses on the web!

  • We also advertise open houses on homebuyerstour.com

Here's a sample open house ad

Oakland $599,000 7525 Skyline 2-4 PM
FANTASY CASTLE IN THE SKY! ABSOLUTELY UNIQUE!
Just listed; 3br 2ba in distinctive complex! Turrets, domes, circular stairs! See it! Pacific Union Bay Area 800 887 6668 virtual tour/info www.berkeleyhomes.com

Compelling copy, a toll free number to encourage out of town buyers to call, and a web link back to our web site!

We know that buyers (particularly out-of-town relocation buyers) are more likely to call a Toll Free 800 number for information, so we use it on all our signs and ads. It costs us much more money to use it, but we know it pays off for you.

Sunday Open House Signs With A Photo, Address, Information, and Web Site
Our open house signs are professionally produced (no hand written addresses) with a photo of your home, enticing copy, open house times, and even a link to the custom web page we create for you!

SIGN

 

Home Books

Buyers coming to our open house want to know all about your home, so we create a home book which has all the disclosures, reports, and neighborhood information that we also have on your web site. We don't stop at just one book... we prepare two books, so that hot buyers don't have to wait to get the information they need!

Serious home buyers reviewing our Home Book

Sunday Open House

Our Open House marketing is so effective, we'll have 75-150... or more ... buyers at our open house!

We print hundreds of full color flyers for them to take with them... and make sure they know there's an extensive photo portfolio, reports, and neighborhood information waiting for them... at their convenience!

That's not all... we set up a slide show on our laptop computer so buyers see our home and neighborhood photo porfolio while visiting. That's our G4 Titanium Powerbook on the coffee table, set up with the photo portfolio.

 

Interested in finding out how our extraordinary Seller Brokerage Program will benefit you? Call 510-526-6668 or 800-887-6668, fill out our information request form, or email ira@berkeleyhomes.com for more details!