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Berkeley Homes

Ira & Carol Serkes
Pacific Union Real RE
Berkeley, CA USA
800-887-6668
510-526-6668

ira@berkeleyhomes.com

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Marketing To Buyers

Informed Buyers = More Offers At Higher Prices
We know that each offer we bring you results in ahigher selling price (we've done extensive research on this subject, and have some very interesting information to show you)... now you know why our goal is to motivate as many buyers as we can to write offers on your home!

Extraordinary Web Site With Extensive Photo Portfolio, Map, And Digitized Disclosures!
We create a custom web site for your home.... the most comprehensive Internet Marketing Program ever! Our extensive photo porfolio excites buyers to see your home... maps show them how to find it, and digitized flyers, disclosures, and neighborhood information gives them all the information they need to write an outstanding offer! Disclosure is the key! Informed buyers are more comfortable making offers ... and they make better offers for higher sale prices! ... (more)

You recommended detailed inspections so that interested buyers had all the information they needed to consider making an offer.(more...)
Lisa Newton, Contract Negotiator, Cisco Systems
1505 Holly Street, North Berkeley

High Quality, Full Color Flyers Which Highlight Your Home's Wonderful Features
We’ll recommend ways to showcase your home, highlighting its best features... then create exciting, full color, marketing materials and an outstanding web site... potential buyers will go out of their way to see your home!

Tell us what you love about your home, and we’ll create exciting, full color, marketing materials … full color flyers with lots of photos.. Not a single photo stuck on the flyer with tape!

We attach a brochure box to your For Sale sign filled with full color flyers and send out hundreds of postcards inviting neighbors to your Sunday Open House.

Interested in finding out how our extraordinary Seller Brokerage Program will benefit you? Call 510-526-6668 or 800-887-6668, fill out our information request form, or email ira@berkeleyhomes.com for more details!




Click on the flyer above to see the full sized version

Your Marketing Book
We’ll prepare a Marketing Book with local, state, and federal disclosures, reports, inspections title and neighborhood information. Buyers can review it at your open house (we prepare TWO books for you!) or on the web. Most important of all, buyers acknowledge receipt of all information about your home prior to writing their offer ... leading to a smoother escrow process with fewer (or no) contingencies ... a closing date you can rely on ... and on-time delivery of your check!

Click on the page above to see the complete neighborhood report

Signage And Sign Riders
We’ll place a highly visible, reflectorized sign on your home. Your home is marketed 24 hours a day, because your for sale sign shows up vividly at night! We’ll even arrange to install an additional sign if your have a large or corner lot

Our customized sign riders inform buyers that there’s an extensive photo portfolio and detailed information on our web site... and they can even use a Toll Free 800# to call us!

Open House Signs With A Photo, Address, Information, and Web Site
Our open house signs are professionally produced (no hand written addresses) with a photo of your home, enticing copy, open house times, and even a link to the custom web page we create for you!


All Phone Calls Directly To Us... So We Can Sell Your Home
Most real estate company signs only have the office phone number and company web site. Buyers who call the office number talk to a receptionist or an agent who may have not even seen your home. When they surf to the company web site, they have to wade through numerous competing listings before seeing information on your home.

Our signs have our private phone number and personal web site address. Buyers speak to us personally when
they call. That’s not all - our For Sale sign have a brochure box filled with attractive, 4 color marketing brochure and an Internet URL which takes them directly your custom web site. The web site shows them exactly what makes your home unique, without being distracted by other homes which compete for their attention

Interested in finding out how our extraordinary Seller Brokerage Program will benefit you? Call 510-526-6668 or 800-887-6668, fill out our information request form, or email ira@berkeleyhomes.com for more details!