When it came time to sell our home we were convinced that you were the folks to handle it. You were totally knowledgeable about our area and your marketing via the web was top notch. Your professionalism was outstanding. We greatly appreciated your being the “objective” party as we started to fold under the emotional roller coaster ride! You pulled us through.
You also showed compassion to our children that weren’t too convinced about this whole situation. After Ira let the boys take photos for the web page and told them about the antics of your cat Lucy, which were like those of our cats; the boys felt more comfortable about the whole selling process.
Thank you Ira and Carol for making this all possible, you are great.
John & Janet Mortensen
Research by the National Association Of Realtors shows buyers want:
- Detailed Home Information
- Interactive Maps
- Virtual Tours
- Neighborhood Information
About a year prior to selling our home at 1614 Visalia Avenue in Berkeley, we made the rounds on Sundays at all the neighborhood open houses to observe the selling agents in action, how they interacted with the visitors, the quality of their answers and the information provided about the house and the neighborhood.
Our survey led us to pick Ira and Carol Serkes with Pacific Union to eventually handle the sale of our home when we were ready to do so.
Frank & Kathy Francone
Marketing To Buyers – giving them what they want!
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